Measuring your web site's success is very important and should be done by all businesses. Similar to any business, it is essential to keep track of the ups and downs of your web site's progress.
A wonderful place to being is with web analytics software. Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
A very useful web analytics application for web site owners to invest in is Google Analytics.
Google Analytics is an analytics solution designed to provide companies with a view of the daily, weekly, and monthly activities of their web sites. The application is free. It gives a business a considerable edge over competitors in the pursuit for top search engine rankings.
With Google Analytics, you can do the following:
* Set and track goals - create goals in which you would like to achieve; track which keywords are properly working best for your site; determine the least effective methods
* Apply filters - exclude certain traffic from reports
* Track external clicks - negotiate link placement; track bounce rates
* Automate reporting - allows you to specify what information you prefer to be reported; you can receive information in PDF, CSV, TSV, or XML format
* Locate keywords - keep track of traffic sources to better understand which of your keywords and phrases work best for you
* Track e-commerce - keep track of your website transactions
Before you can properly use Google Analytics, be sure to create an account and then install a tracking code (which captures, collects, and analyzes information regarding visitors) on your web site.
(Information found in Search Engine Optimization by Kristopher B. Jones)
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